About Thatsup

Thatsup is the leading city guide in Sweden, with a strong and established position as the country’s largest platform for discovering restaurants, culture, entertainment and experiences. London is the first step in our international expansion and is currently in a scaling phase. The proof of concept is in place, and we already work with well-known brands such as Sael, Novikov and Jamie Oliver. We are building Thatsup London into the city’s go-to guide – based on first-hand insights, strong editorial judgement and a clear tone of voice.

The role

We are looking for a Content Creator to join our London team. This is a hands-on role for someone who loves being out in the city as much as producing content about it. You will produce high-quality editorial content, meet restaurants and businesses in person, conduct interviews, and turn real-world experiences into engaging articles, guides and social content.

In addition to editorial production, part of the role includes strengthening our social media presence and supporting community-building initiatives in London.

You will work closely with our Country Manager and the Editor in Chief and collaborate with the wider marketing team, playing a key role in shaping and strengthening Thatsup’s presence in London.

What you’ll do

• Write accurate articles and guides covering restaurants, culture, entertainment, beauty and lifestyle

• Create and maintain accurate profiles for restaurants, cafés, other businesses and industry figures

• Visit restaurants, attend events, and produce content for Thatsup’s social media channels 

• Write marketing and editorial copy for partners and advertisers

• Meet business owners and teams and conduct interviews

• Keep guides and articles updated through continuous content updates

• Research, fact-check and ensure high accuracy across all published content

• Ensure all content follows Thatsup’s tone of voice and editorial guidelines

• Stay on top of trends within food, culture, entertainment and lifestyle

• Occasionally attend press events and industry gatherings, representing Thatsup externally

• Contribute ideas to grow engagement, audience reach and brand visibility in London

Who you are

• Strong editorial eye

• Fluent English, both written and verbal

• Confident creating both written and visual content for digital and social platforms

• Curious, proactive and comfortable working independently

• Confident meeting people, conducting interviews and representing Thatsup externally

• Highly organised, with the ability to manage multiple deadlines

• Passionate about restaurants, city life and discovering new places

• Comfortable working primarily from our London office

What we offer

• A central London office (WeWork)

• A key role with real influence on our London content and brand presence

• The opportunity to shape a growing international city guide

• A collaborative team environment with high editorial ambition

• The chance to work closely with the restaurant and hospitality industry

• Competitive salary, clear contract terms and benefits package

• Defined role structure with opportunities for progression and professional development

Thatsup – We know local